When you're selling a product or service, it's important that you understand your customer's needs and how your offering will help them.

If a stakeholder doesn't fully understand what you're offering, or why it's important to them, there are a few things you can do:


1. Ask questions. The best way to understand the stakeholder's needs is to ask them questions about their experience, their values and goals, and what they hope to accomplish with your product or service. This will give you valuable insight into what they value most in their purchase decision.

2. Explain how your offering fits into their life and business. Explain how they can use your product or service in their daily lives, and show them how it will benefit them professionally (if applicable). Giving them concrete examples of how others have used it successfully can also help clarify why this purchase matters for them personally and professionally.

3. Demonstrate your expertise by providing real-world examples of how this product could work for them specifically—and why that matters! If there's an example out there that shows how someone like the stakeholder used the product successfully in their own life or business, point that out!

“This tool will help your business automate its processes so you can get things done faster and spend less time on administrative tasks” or “This software will help your company increase productivity by reducing errors and automating repetitive tasks” or “This solution will help reduce costs by streamlining your operations with an automated workflow system”


Example 1

Stakeholder: I just don't see how this works. Why would I use this instead of my current software?

Freelancer: Well, let me explain why [product name] is different. It's not just another software—it's a platform that's built to suit your needs. With other software, you have to be able to figure out what it does and how you can use it. But with [product name], we work with you on your business plan and then build a custom solution for you based on what you need most from your software.

Stakeholder: So what does that mean exactly? What kind of features and functionality does it have?

Freelancer: Well, let me give you an example from one of our stakeholders who used [product name]. This stakeholder had an eCommerce site but needed help managing their inventory in real-time and making sure their product pages were up-to-date at all times. We built them a custom solution that allowed them to manage their inventory directly from their website so they didn't have to update their inventory manually anymore or worry about whether or not their products were available in stores or online.

Example 2

Stakeholder: I'm not sure what you're offering.

Freelancer: This is a simple, easy-to-use system that allows you to manage your business from anywhere. You can keep track of all your stake and projects without having to come into the office every day. It will save you time and energy, so you can focus on what really matters—the growth of your company!

Stakeholder: That's great, but I don't think it's necessary for me right now.

Freelancer: Well, we could go over some of the benefits again if you'd like. My system would allow you to look at all your stakeholders' information at once, so instead of having to go through their files individually, you could see everything at once in one place. It would also allow you to take notes on each project or stakeholder and set reminders for yourself so that deadlines aren't missed and important meetings are always attended by both sides involved in any given transaction or deal!

Stakeholder: That does sound useful… but what about security? What if someone else gets into my account and messes around with it? Would this program protect my data?

Freelancer: Absolutely! My system uses top-of-the-line encryption technology that ensures